Creative Deliverables: Acceptable Content
Please review below for accepted content.
The elements below are widely supported by most email clients.
● Static, table-based layouts
● HTML tables and nested tables
● Template widths up to 640px
● Simple, inline CSS
● Web-safe fonts
The elements below have limited support.
● Image Maps
● Embedded CSS
Background images: Background images don’t render in every email client, and may appear differently in mobile clients. We recommend against their use for live text, responsive emails.
Custom Web Fonts: If you plan on using custom fonts, we recommend a hosted image over live text. If an email client doesn’t support a web font used in your creative, our coding will replace it with a standard font.
Wide Layouts: Over 50% of people check their emails on their phones, so we recommend keeping your layout to a max width of 640 px. Anything wider will require additional scrolling and affect the success of your campaign.
The elements below are blocked by nearly all major email clients. Support is either extremely limited, or nonexistent.
● div layering
Embedded Audio & Video Our most often asked question, Autoplay and click-to-play media is only currently supported by one major email client, Apple Mail. It’s best to avoid embedded media. We would recommend a static image with a clickthrough to the hosted video online.